American Film Market Presents: American Film Market Presents
About the Book Series
The American Film Market Presents series includes books on topics such as financing, distribution, pitching, law, and marketing, and is a collaboration between The American Film Market (AFM), the largest motion picture market in the world, and Focal Press.
The Producer's Business Handbook: The Roadmap for Balanced Film Producers
5th Edition
By John J. Lee, Jr., Anne Marie Gillen
April 15, 2026
The Producer’s Business Handbook, Fifth Edition pulls back the curtain on today’s global motion picture economy—revealing how producers may best navigate streaming, AI, and the new financial models that are rewriting every business rule of film and series production. This edition delivers clear, ...
The Business of Media Distribution: Monetizing Film and TV Content in the AI Era
4th Edition
By Jeffrey C. Ulin, Tim O'Hair
February 11, 2026
In this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim O’Hair provide an accessible and contemporary overview of business theory and practice across key global market segments—film, television, and online/streaming. With an insider’s perspective, this book ...
Scheduling and Budgeting Your Film: A Panic-Free Guide
3rd Edition
By Paula Landry
November 28, 2025
This updated third edition guides you through the intricacies of budgeting and scheduling your film and video projects, in an easy-to-understand and accessible way. The book ensures that readers understand the fundamentals of line producing with tips and techniques that apply no matter what kind of...
Independent Film Finance: A Research-Based Guide to Funding Your Movie
1st Edition
By David Offenberg
November 02, 2023
For aspiring producers and directors who need to learn film finance from the ground up, this revolutionary new book teaches the fundamentals, through the voices of more than 60 successful independent producers. Using a research and data-based approach, award-winning professor David Offenberg ...
The Business of Film: A Practical Introduction
3rd Edition
By Stephen Greenwald, Paula Landry
October 27, 2022
This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business ...
Filmmakers and Financing: Business Plans for Independents
9th Edition
By Louise Levison
March 24, 2022
This updated ninth edition of Louise Levison’s ultimate filmmaker’s guide provides easy-to-follow steps for writing an investor-winning business plan for independent films. This new edition includes information on current distribution models and the evolving digital streaming service ...
Investing in Movies: Strategies for Investors and Producers
2nd Edition
By Joseph N. Cohen
December 31, 2021
In this second edition of Investing in Movies, industry veteran Joseph N. Cohen provides investors and producers with an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, including the rise ...
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release
1st Edition
By Russell Schwartz, Katherine MacDonald
August 23, 2019
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a ...
The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
3rd Edition
By Jeffrey C. Ulin
June 20, 2019
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from ...
Understanding the Business of Media Entertainment: The Legal and Business Essentials All Filmmakers Should Know
2nd Edition
By Gregory Bernstein
June 11, 2019
This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers ...
The Producer's Business Handbook: The Roadmap for the Balanced Film Producer
4th Edition
By John J. Lee, Jr., Anne Marie Gillen
December 07, 2017
Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic ...
Music Rights Unveiled: A Filmmaker's Guide to Music Rights and Licensing
1st Edition
By Brooke Wentz, Maryam Battaglia
September 26, 2017
Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed ...