1st Edition
Sustainable Tea Tourism Principles and Applications
This timely and innovative book provides an in-depth and interdisciplinary exploration of sustainable tea tourism, presenting practical insights and global best practices to pave the way forward.
The volume discusses current trends and patterns in relation to supply and demand, ecological balance and environmental protection, and community involvement and strategic approaches for inclusive and integrated tea tourism. It also discusses the development of infrastructure and HR, the experience of tea tourists, promotion and marketing, technology application, innovative business models, industry partnerships, and stakeholder contributions, amongst other insights. The book is future-focused, presenting a comprehensive discussion of existing and potential future policy for sustainable tea tourism development, with an eye on global best practices through the lens of varied international case studies.
This book will be of pivotal interest to researchers, students, and practitioners with an interest in tourism, sustainable tourism, sustainability management, international business, or food studies.
List of figures
List of tables
About the editors
List of contributors
Preface
Acknowledgments
1. Introduction to Sustainable Tea Tourism and Dimensions
Gulsun Yildirim and Hartwig Bohne
2. Collaborative Consumption of Tea Tourism through Community-Supported Agriculture
Lee Jolliffe and Moe Nakashima
3. Reclaiming the Estate: Women, Youth, and the Future of Sri Lankan Tea through Regenerative Tourism
B. Anne Kanchana Mendis
4. Intersection of Tea Tourism and Sustainability, Advocating for a Paradigm Shift Towards Regenerative and Resilient Practices
S.R.P. Withanachchi
5. Sustainable Tea Tourism, Education, and Sustainable Infrastructure
Ihtisham Ullah, Wondemsew Mesafint, and Ravindra Kumar Perumal
6. Study on Visitor Experience Enhancement via Sri Lankan Tea Tourism
P.B. Sumithra Nandana Kumara and Jayani Rathnayaka
7. Circular Economy and Sustainable Tea Tourism: Integrating Regenerative Practices, Partnerships, and Policy Frameworks for Inclusive Development
Gayathri Puwanendram, Kulasekara K.M.B.S.Y., Baghya Erathna, Suranga Silva D.A.C., and Krishantha Ganeshan
8. Tea Sommelier Programmes: An Opportunity for Experiential Tourism
Lilanka Botejue
9. Tea Tourism for Sustainability: Exploring Eco-Friendly Practices and Community Involvement
P.K.U Perera
10. A Case Study Based on the Integration of Turkish Tea with Tourism
Gülsün Yildirim
11. Digital Marketing for Sustainable Tea Tourism in Wazuka: A Case Study on Kyoto Obubu Tea Farms’ Instagram Profile
Wayne Buente and Joan Pan
Index
Biography
Suranga Silva D.A.C. is Professor in Tourism Economics at the University of Colombo and Founding Coordinator of the Sustainable Tourism Unit. With a PhD in Tourism Economics from Vrije Universiteit Amsterdam, he has authored numerous books, journal articles, and policy papers. His research interests include sustainable tourism, tourism economics, destination management, and tourism policy development at national and international levels.
Gayathri Puwanendram graduated from the University of Kelaniya and is Lecturer in Tourism and Chinese Language at the University of Sri Jayewardenepura and a visiting Lecturer. She is reading for her Master’s in Tourism Economics and Hotel Management at the University of Colombo and has authored several book chapters, research articles, and conference papers. Her research interests include eco and community-based tourism, heritage tourism, tea tourism, sustainable tourism, wellness tourism, gastronomy tourism, and beyond.
Baghya Erathna is the Head of the Department and Lecturer in Hospitality and Tourism at SLTC Research University. She is currently reading a Master's in Tourism Economics and Hotel Management at the University of Colombo and has previously authored numerous book chapters, research, and journal articles. Her research interests are regenerative tourism, tea tourism, gastronomy tourism, and community-based tourism.
Kulasekara K.M.B.S.Y. is Instructor in English at the University of Peradeniya and the Coordinator of the English for Geography course. He completed a postgraduate diploma in Tourism and Hotel Management at the University of Colombo in 2021, and is a former Travel Executive at Nkar Travels, Colombo. He is a multidisciplinary researcher with an interest in tourism, social issues, and education.
Krishantha Ganeshan is a Hotelier, Researcher, and English Language Instructor with over ten years of experience in the hospitality industry. He is currently a Front Office Executive at 98 Acres Resort & Spa. His research focuses on tea tourism, gastronomy tourism, sustainable tourism, and heritage tourism, with several publications in reputable publications.
